AI for Marketing & Sales

Practical AI training for marketers and sales teams — from generative content and personalization to lead scoring, analytics and campaign automation.

8 weeksSelf-paced or live
4 projectsPortfolio-ready
4.8 ★2,480 learners
CertifiedVerifiable credential
📢

What you'll be able to do

By the end of this program
  • Produce on-brand content with generative AI
  • Personalize journeys and segment with AI
  • Score and prioritise leads automatically
  • Automate campaigns and reporting
  • Measure AI's impact on pipeline and ROI

AI is changing how demand is created and captured

Marketing and sales generate vast signal — behaviour, content, conversations, revenue. AI turns that signal into faster content, sharper targeting and pipeline that converts.

Built with growth and revenue leaders, this program ties every concept to real campaigns and sales motions. It suits B2C and B2B marketing, demand generation, content, CRM and sales operations. No coding is required.

40%Faster content production with generative AI
25%Lift in conversion from AI personalization
3xMore qualified leads from AI scoring
85%Of marketing teams now using AI tools

The case for AI in your sector

AI is not about hype — it is about giving your team better evidence, more time and earlier signals.

Content at scale

Generative AI multiplies output without losing brand voice.

🎯

Sharper targeting

AI segments audiences and personalises journeys in real time.

📈

Pipeline that converts

Lead scoring and intent models focus effort on real buyers.

The problems this program helps you tackle

Slow content cycles

AI drafts, repurposes and localises content in a fraction of the time.

😶

Generic messaging

Personalisation engines tailor offers to each segment and stage.

🔍

Poor lead quality

AI scoring routes sales effort to the highest-intent leads.

📱

Channel overload

AI assists planning and automation across many channels.

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Wasted ad spend

Predictive models optimise budget toward what converts.

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Reporting drag

AI automates attribution and campaign reporting.

An 8-week, project-driven curriculum

Eight modules that move from AI literacy to deploying a governed, sector-specific AI solution.

How AI works and where it adds value across the funnel.

Producing reliable, on-brand content with AI.

Tailoring journeys with AI-driven audiences.

Prioritising pipeline with predictive scoring.

Orchestrating multi-channel campaigns with AI.

Measuring and predicting revenue impact.

Privacy, consent, disclosure and brand safety.

Plan, build and measure an end-to-end campaign.

Four projects you can put in your portfolio

Project 1

AI Content Engine

A repeatable system for on-brand content.

Project 2

Personalization Playbook

A segmented journey with tailored messaging.

Project 3

Lead Scoring Model

A predictive model that ranks pipeline.

Project 4

Campaign ROI Dashboard

An attribution and forecasting dashboard.

Hands-on with the tools Marketing & Sales AI teams use

OpenAI & Claude APIs HubSpot Google Analytics 4 Meta & Google Ads Canva AI Jasper SQL basics Looker Studio CRM platforms Marketing automation tools

Earn the AI for Marketing & Sales Practitioner Certificate

  • Verifiable, blockchain-anchored credential with a unique ID
  • One-click add to LinkedIn and a shareable verification page
  • Mapped to competencies defined with our industry advisory board
  • Auto-issued the moment you complete the capstone
  • Counts toward the AI TrustED Professional learning path
Duration & format

8 weeks · approx. 5 hrs/week · self-paced on demand or live instructor-led cohorts · lifetime access to recordings and updates.

Save up to 40% · Limited-time launch price
₹22,999₹13,999

or 3 interest-free instalments of ₹4,666

  • 8 modules · 4 portfolio projects
  • Practitioner Certificate on completion
  • Live mentor sessions & community access
  • Downloadable resources & datasets
  • Lifetime access & future updates
Enroll Now Download Brochure

Razorpay & Stripe secure checkout · 7-day money-back guarantee

AI for Marketing & Sales — common questions

No. This program is written for marketers and sales professionals. There is no coding requirement.

Yes — examples and projects span consumer marketing, demand generation and B2B sales motions.

Each certificate carries a unique ID and QR code linking to a public verification page, and can be added to LinkedIn in one click.

Yes — corporate cohorts include custom scheduling, a skills dashboard and volume pricing.

We offer a 7-day money-back guarantee from the date of enrollment.

Training a Marketing & Sales team or organisation?

Custom cohorts, sector-aligned content and a skills dashboard for teams of 20 to 20,000.